F&N Coca-Cola (M) Sdn Bhd. is a company serving a daily life beverage, to fulfil a variety of need, from accompanying you hang-out with your friends, until those athlete who need an extra energy.....From those basic knowledge, i can take some few keywords to help me developing an idea for the new website....which is...refreshing, energy, youth, lifestyle, colourful, fun, happy...
5 different brands to suit 5 different situations......Coca-Cola, as everyone know, this brand is one of the most famous beverage in the world...the unique flavour give you the freshness inside......F&N Fun Flavours, best serve for your family gathering, offering 10 different flavours will satisfied all the family members...who have personally different favorite flavours......100 Plus, for you who are active in everyday life, replace essential electrolytes in your body and give an extra energy you lost on your activities.....Seasons, 11 different flavours that really close to the Asian people's daily life.....Fruit Tree, natural fruit drinks...
Handling 5 different brands in 1 company is not an easy task...Its more to how to combine the difference among the 5 brands, but yet still showing the uniqueness of each brands.......But not only that, the company profile should be the most priority here in the website...
Some of the stuff from their current website still remain, such as; about, business, contact us...and some others..which is i think not necessary important...are deleted, such as; corporate culture, press release and events (together combine in news section)......To make the overall content more solid and attractive, i also introduce some new sections, which is; news (reports and also upcoming events), entertainments (tv ads, download stuff, celebrity endorsements, games..), and FAQ (for people want to comments about the company, products, or website)....
Track back of what i said earlier, the design itself should mainly reflecting the refreshing feeling...because it can give some suggestion in time when you thirst to buy the products....That's one of the goal of doing this new website anyway: increase selling rates.....
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