URL : http://www.fn.com.my/
My client for the project is a website of F&N Coca-Cola (M) Sdn Bhd. this company basicly serve a beverage....well known brands such as Coca-cola, F&N, 100plus, etc....and i have to redesign their website, but still must retain the corporate identity, necessary informations, and adding some missing important elements....
Current website....its not that bad actually, its just that they more concentrate for the company/ investor user rather than consumer user....I can see the point here why they do it in this way, its clearly showing that as the "mother" website, it serve as a company establishing website, to build reputation and all...You can tell it by looking at the menu and submenu they have, its all about the company's self esteem...and they provide the link to the rest of the products they have....but its better for them to give just a simple clue for the products they have, about the brands, nutritions, that kinda stuff....
By analysing some of the competitors will get much more clearer idea of how to improve this website....lets see......
...Gatorade...
(http://www.gatorade.com/)
Start of with Gatorade...an energy drink...Contradict with F&N's website, this one is more to the consumer-based website...they provide so much information of how people NEED they products to replace the missing ion and liquid in our body as we do even an everyday-life activity.....Its a good way though...its quite convincing and some more supported with the fact from their scientist to prove it....My favorit page from this website is "The Lab: Gatorade Sport Science Institute" page....bellow is the screen shot....
From this page you can explore their laboratory....just for fun...and at the same time you can get the rough idea of how this company working environments, how clean, etc. without they telling you with the boring text of paragraph....but history about them? also got...Further, they have showing a famous people who use their products, celebrity endorsement....They also provide the user with something to download...with it, they actually give an image of "giving presents" for those who coming to visit their website....Again, about the image in consumer's point of view...
...Mountain Dew...
(http://www.mountaindew.com/)
Next its Mountain Dew....Fully Flash website....as you can expect it lots of animations transitions....Just like Gatorade, this website also a consumer-based...but instead of having a lot of informations about the scientist proven facts, they fully utilise the flash site they have to give more user experience exploring they website...and some more have game!TRANSFORMERS xD ...interesting.....The rest is almost the same concept with Gatorade, offering something to download, celebrity endorsement, history....
...Pepsi...
(http://www.pepsi.com/)
Last....Pepsi...this famous brand also have a website more to the consumer-based...have a lot of entertainment and music...This website is quite unique for me because to handle that much informations they have, they specially build another website to handle each informations...so it will go back and forth between those website.....but....this website is nice..and the rest of the website (which is the one who handle the informations) is just another normal kinda layout..Its ok, but just dont look consistent and under one family....
So what i get from this analysis is out there more of those other famous brands are giving priority to a consumer rather than an investor....Giving more attention to the consumer is another way to increase the popularity or the company's self esteem...Giving merchandise, wallpaper to download, or music will make the consumer "take" the brand itself to their life....
Important points:
. history of the company (establishing image)
. corporate identity
. colour scheme through out the website
. unique identity of each products (logo, colour, etc...)
. entertainments (collection of tv ads, music)
. interactivity of the user (download stuff, games)
. celebrity endorsement
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