why's first colourful design... =D

Okay, i got a client...which is required me to re-design their current website...its about drink...yea its F&N Malaysia's website ^^....So before starting the design process i did some research about the competitors as you see in my previous blog and also their current website, list of products, and some other important stuff to look at...i found out this few key words: refreshing, energy, youth, lifestyle, colourful, fun, happy to start of with as my guide line....

Start of the design process with some sketches, roughly draft out the grid line and i come up with this final layout digital version...



Ok, that's not the final layout that i come up with until Mr.Chong commented on it...its too boxy, certain stuff dunno what they will do for the layout, no text, and the lack of concept behind....i admit that, because this is just the trail version, sir.. f(^^"...

So this is the first actual layout that i have...but still need to think about the tag line....hmmm...



Ahahahahhh...its so colourful! ^^...yea because that's one of the identity of this company....colourful....so, yea........................Actually its still not that colourful enough as what the first impression of the title of this post tell...

The colourful stuff based on the Coca-Cola's wave, representing the freshness it can bring to you and for the colour its the combination of the colour that you can found in their brands (Coca-Cola, F&N Fun Flavours, 100 Plus, Seasons, Fruit Tree)....the blank can represent the company, so all those brands (a.k.a colourful stuff) combine under one company, F&N Coca-Cola (M) Sdn Bhd. (a.k.a can)...And you may also noticed that the layout has a frame but suddenly on the left hand side the colourful stuff go out of the box...it actually did on purpose, which is...this products will give you more that what you expected from a beverage...it give you a "break free" kind of refreshing.......